ZAP Marketing Partners
ZAP Marketing Partners
Big Bang Advertising, Marketing, Business Development and PR
WHAT MAKES ZAP MARKETING PARTNERS UNIQUE
WHAT MAKES ZAP MARKETING PARTNERS UNIQUE
We pride ourselves on doing our homework before any creative is begun and becoming “marketing partners” with our clients.
We believe in our ability to learn what’s important to make good marketing decisions for each client's special needs and to generate measurable results rather than focus on receiving industry accolades or winning creative awards.
We're Growing
We're Growing
We're happy to announce that ZAP is growing and we have opened an office in Albuquerque, NM to serve you better. We would like the opportunity to show you how we can help your business expand. Give us a call today for a no-obligation review.
We're here to help.
We're here to help.
We have worked with many different clients over the years. Some are very experienced whose businesses are established. They know and understand the value of marketing and branding to sustain and grow their businesses. Others, are just getting their feet wet in the business world and not quite sure how it all works yet -- especially the branding, marketing and promotional aspects. No matter what camp you're in, we're here to help.
We pride ourselves on our professionalism and really do care about growing your business. Give us a try. You'll be surprised what a difference ZAP can make for you and your business.
Why do I need a strategic plan?
Why do I need a strategic plan?
I think you’ll get this. When you want a house built, you don't start by ordering some lumber then hiring a carpenter, plumber and electrician? Of course not. You begin by hiring an architect who develops the plans. If you don’t start this way you end with a disjointed mess which is just what happens to most promotional efforts.
A strategic marketing plan is what develops the blueprint that leads to more business growth by learning about the competition, pricing, potential markets and a lot more stuff you need to know. This dictates the messaging, positioning and branding. The creative gurus, designers, writers, advertising media, PR, web developers, printers and then the sales team, follow the plan.
It is where the un-glamorous grunt work is done to achieve ultimate results. This is where research and competitive analysis is conducted to learn all we need to know so that when the creative team gets involved there is a clear road map to guide them. Any other way generates less results or worse yet is doomed to total failure. This research is also very helpful when developing new products or considering an acquisition. Remember, the earlier it is included in the process the better your final results will be.
Our joint venture model.
Our joint venture model.
Our principles have developed a business model which often results in the formation of joint ventures with selected clients. The goal is to develop relationships that become strong alliances based on our experience and willingness to take a risk. Our partners invest less up front and have the comfort of knowing that there is no financial benefit for us to suggest unproven or marginal strategies. We become partners who profit only after generating results. That’s putting our money where our mouth is. Ask the other guys if they will take a chance on their work. We doubt it.