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Strategic Planning

5 Steps To A Strategic Plan

It’s hard to accomplish anything without a plan. Whether you’re coaching a football team, cooking Thanksgiving dinner, or running a small business, you need a strategic plan.

A strategic plan looks at all the things your small business could do and narrows it down to the things it is actually good at doing. A strategic plan also helps business leaders determine where to spend time, human capital, and money.

But, how should small businesses approach strategic planning? There are hundreds of business books dedicated to the topic.

Start the year off right with a business plan.

Before a business is able to commence on its operations, it is important to have some specific details about the business mapped out. This actually varies from size to size as it can be just a few sentences or even take over a hundred pages containing different formal sections, title page and table of content. Basically, a typical business plan has an average page range of 15 - 20 pages and if comprehensive, it should consist of three sections - The business concept, the marketplace and the Financials section.

9 Tips For Developing Your 2017 Sales And Marketing Strategy

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

Five Steps To A Strategic Plan

It’s hard to accomplish anything without a plan. Whether you’re coaching a football team, cooking Thanksgiving dinner, or running a small business, you need a strategic plan.

A strategic plan looks at all the things your business could do and narrows it down to the things it is actually good at doing. A strategic plan also helps business leaders determine where to spend time, human capital, and money.

But, how should small businesses approach strategic planning? There are hundreds of business books dedicated to the topic.

How to Convince Your Boss That Content Marketing is Here to Stay

You’ve done your research, picked a platform, know what you need to do, but now you’ve got a bigger obstacle to overcome – getting buy-in from your organization. It takes a village, right? And in order to see return you have to get everyone on board. So how do you do it? How do get your internal teams, especially your boss, to understand the value of investing in content marketing? Every organization is different but here are a few things to consider when selling content marketing internally.

Answer the why before the how

Seven Key Tips in Developing a Successful Marketing Plan

Putting together a marketing plan can be a daunting process. Proper planning is critical to the future of any business or organization. When you have a plan, you have better control of the action items, budgets and resources you need. And you are in a better position to set things in motion.

It is key that you have buy-in from top management, down to the employee level. Top management can lead, but employees must drive the efforts. All goals should be realistic and have clear time frames.

15 Marketing Strategies That Inspire Strategic Thinkers

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important competitive edge.

There are times, though, when we all hit the proverbial wall. If you find yourself in that situation, then you may want to check out these fifteen marketing strategies that will definitely spark your creative energy.

What is Strategic Marketing Planning?

Every CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently these decisions are made without having an opportunity to study the situation and make the best possible decision.

Making spur of the moment strategic decisions reduces the likelihood that these decisions are the best.
 
A better approach is to perform an annual comprehensive review of markets and opportunities, then make long-term strategic decisions without the distractions of day-to-day marketing and sales activities.

Nine Steps to Success™

The Balanced Scorecard Institute’s award-winning framework, Nine Steps to Success™, is a disciplined, practical approach to developing a strategic planning and management system based on the balanced scorecard.

A key benefit of using a disciplined framework is that it gives organizations a way to ‘connect the dots’ between the various components of strategic planning and management, meaning that there will be a visible connection between the projects and programs that people are working on, the measurements being used to track success, the strategic objectives the organization is trying to accomplish and the mission, vision and strategy of the organization.

5 Reasons Why You Need A Plan

Developing strategy takes time and resources. It requires the time and commitment of some of the most highly paid and highly experienced people in your organization. So, if your team isn’t willing to invest what is needed, I recommend that you don’t do it. Poor planning is often worse than no planning.

So, why do you need a strategy? Why take time for planning? There are many reasons. But the Drivers Model focuses on five in particular.

1) To set direction and priorities:

First and foremost, you need a strategy because it sets the direction and establishes priorities for your organization.
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