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Marketing

The Top 7 Online Marketing Trends Dominating 2016

We’re over halfway through 2016 now, and the year has been an eventful one in the marketing and advertising community. With the pace of technological development being what it is, it’s unlikely that the momentum of new online marketing strategies will die down anytime soon—if at all. If you’re like me and most other online marketers, you’re excited to be in the game—there are countless new opportunities to reimagine your brand and connect with your customers in different ways—but it’s also a bit intimidating to keep up with the pace of change.

Top 10 Marketing Tricks From the Pros

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.
Here is a list comprised of the top ten, categorized by marketing experts.

Social Media
1. Boost your posts.

9 Questions to Ask Before Creating Another Social Media Account

The social landscape today looks a lot different than it did last year ... or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.

Sound familiar? 

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. That’s why it helps to have a plan in place for considering your options. 

At HubSpot, we've developed a series of questions to help folks determine if it's 

The Best Ways to Reach Baby Boomers with Video

Not sure if you’re ready to engage your customers with video? Well, reaching baby boomers with video online may be easier than you think – and neglecting it is probably more costly, too.

In fact, ignoring video as a medium means missing out on 69 percent of mobile traffic! Google/Ipsos says that 15% of boomers spend more time watching online video than TV, and it’s not just for entertainment; it’s utility. Khan Academy had 44.6% of their views from the 45+ audience.

But enough about that – we know 

15 Marketing Strategies That Inspire Strategic Thinkers

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important competitive edge.

There are times, though, when we all hit the proverbial wall. If you find yourself in that situation, then you may want to check out these fifteen marketing strategies that will definitely spark your creative energy.

The Top 10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you.
Businesses need to keep a clear focus on the needs and expectations of their customers—a group that’s diverse and fragmented, with high expectations and little patience for anyone who can’t keep up. To stay competitive you need to be visible, and that’s no easy feat.

Which marketing trends should you be prepared to follow? Here’s a look at the 10 marketing trends that will drive conversations and conversions in 2016.

Top 10 Customer-Centric Marketing Trends for 2016

2016 will be the year of the customer. Marketers will be talking about customer-centric marketing, customer experience, customer journeys, customer insights and other ways of analyzing, attracting, delighting and obsessing over customers. The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition, if your marketing strategy includes them in the proper proportions.

1. An app for everything.
Apps aren’t just for mobile devices anymore.

11 Absolute Truths of Social Media Marketing

As an experienced digital marketer, you already know about the importance of social media marketing. However, even some of the most hardened online marketers are prone to making mistakes on social media every now and then. It seems like, at least once a month, we read about a famous company that sent a thoughtless tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

That's why it's a good idea to review basic principles of social media marketing

7 Things You Need to Know Before You Launch Facebook Ads

When it comes to effective online advertising, there is no more powerful, yet underutilized resource than Facebook advertisements. While some people shy away from Facebook ads, these little online advertisements are some of the best ways to get the word out about your company and reach new customers and clients online.
 
When you think about it, Facebook is the most popular and most visited social media site in the world. Advertise on Facebook and you are advertising to more than a billion people.

What Is Content Marketing?

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
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