ZAP Marketing Partners - Big Bang Marketing, Advertising & PR
RSS Become a Fan

Recent Posts

How to handle bad online reviews.
9 Sales and Marketing Tips for Startups
9 Sales and Marketing Tips for Startups
What Is Content Marketing?
Can A Business Survive Today Without Marketing?


Business Development
Jon's Tip Of The week
Strategic Planning
powered by

ZAP Blog


101 Small Business Marketing Ideas

One universal small business goal is to sell your business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can't refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.

A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your 

The Role of Modern Marketing in a Business

The Role of Modern Marketing in a Business
“There are only two things in a business that make money – innovation and marketing, everything else is cost.”--Peter Drucker
According to Drucker, marketing is an essential component for the success of any venture. This may come as a shock to you, but when it’s all said and done, what really matters for any enterprise isnot the products or services you offer, what you do or how you do it.What matters is that you communicate what you have or do in a way that others will take interest in it, buy it, support or join it and most importantly be excited enough to tell their friends about it.

10 Marketing Tricks From the Pros

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.

Here is a list comprised of the top ten, categorized by marketing experts.

1. Boost your posts.

5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing field and gives the smaller guys an opportunity to shine in a way the big enterprises simply cannot.

There are a number of reasons why the market will always root for the underdog

Top 13 FREE Website Promotion Ideas

There are many digital marketing methods that business owners and digital marketers can use to promote their brands, products and services through their websites. Some of these are paid advertising and promotion channels that are guaranteed to get you highly targeted results in the shortest span of time. There are however, free online marketing tools that people can use to promote and drive traffic to their websites.

For online entrepreneurs who have minimal resources at their disposal, using free website promotion methods is better idea.

The 7 Characteristics of Marketing That Gets Results

Even with a lean budget, it is possible to take advantage of marketing initiatives that get results. From traditional advertising to social media, there are literally hundreds of strategies available. Whether you are looking to expand your toolkit or simply want to sharpen the tools you are already using, consider these common characteristics of successful marketing:

Commitment: Few actions are more wasteful than conducting periodic, disconnected, expensive marketing without repetition or effective follow-up.

Five Tips for Better Text-Message Marketing

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique.

But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.

Here are five tips for writing marketing texts that get read and produce results:

1. Be brief and focused.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

25 Content Marketing Tips Every Marketer Needs To Know

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.

To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough content, get the desired engagement, and find interesting ways to innovate.

They’re not alone. Research shows that

8 Powerful Reasons You Need to Use Video Marketing

Concepts of marketing along with marketing strategies rapidly are changing. The ability to match the latest trends, finding new ways of promotion of goods and services, is paramount for any business.

Undoubtedly, video marketing is one of the youngest promotion weapons. In general, video marketing is the use of any videos to promote your business. But is it worth considering for your business? Do you have enough reasons to study and apply this promo tool?

So, why does your business need videos?

1. The Ability to Appeal Directly to the Audience
Website Builder provided by  Vistaprint