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Branding

Building Your Brand Beyond Marketing

Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.

You go to the hotel. The room is musty and a tad dirty. The food is barely passable. Service is brusque and spotty at best. When you complain to management, you’re met with indifference, or worse, silence. You leave disillusioned and disgusted. For all the resort’s slick marketing, they’ve fallen woefully short.

Branding for Non-Profits

From an article by Nancy E. Schwartz
"Build Your Brand Without Breaking the Bank"
 Publisher – GettingAttention.org / President – Nancy Schwartz & Company

Branding is a term that sends nonprofit communicators and leaders running for the hills. This art of creating and conveying a consistent, recognizable, and clear unified brand that conveys your organization’s unique focus and impact seems almost impossible to master, at least without a million dollar budget and a fancy ad agency.

Brands and Social: Finding the Perfect Fit

As Facebook turns 10 and the proliferation of social networks continues, brands find themselves with a difficult decision - how to be all things, to all people, in all places.

Over the past year, more and more brands have sought to get into the real-time and content businesses. Sometimes these two merge, but often they are, at best, complementary strategies for reaching an audience. But where to reach them has become as challenging, if not more challenging, as what to say when reaching them.

After years of explaining that a 30-second TV spot would not work on the Internet, brands don't need the lecture when it comes to social media.

Focus and Identify Your Target Audience

Yourvalue propositionmust be relevant to yourtarget market. This means your target market must be identified and clearly defined. In my experience, it's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business.

It's important in this process to find the right balance whendefining your target marketin a way that causes your audience to recognize that you are talking specifically to them. This often requires companies to narrow down their target market, so that the message is strong, compelling and clear.

Make the Most of your Brand's Social Media Content

On your social media pages, there are at least 1,000 ways to get people to engage, such as asking questions, offering daily tips, or posting quotes and fun facts. You should definitely post video along with photos: Pictures and videos are shared 40 percent more than text. Contests can also be a tremendous way to engage for two reasons: People like the idea of winning something, and if you give away a $100 or $200 prize and 10,000 people have shared or retweeted your post and spread the word about the contest, you win.

Three Social Media mistakes to avoid.

Are your social media marketing habits attracting people to your brand or scaring them off? If you litter your sites with blatantly self-centered, hard sales posts -- or even insensitive, potentially offensive posts -- you could be guilty of sending your followers packing. Here's a short list of social media mistakes you should remember to avoid and why:

1. Only talking about your products and services. 
By now, this one should be a no-brainer. Don't be that guy at the party who only talks about himself.

Focus and Identify Your Target Audience for Better Branding

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In my experience, I can tell you that it's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. 

It's important in this process to find the right balance when defining your target audience in a way that causes your audience to recognize that you are talking specifically to them.

3 Annoying Social-Media Mistakes Need to Avoid

Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts -- or even insensitive, potentially offensive posts -- you could be guilty of sending your followers packing.

1. Only talking about your products and services. 
By now, this one should be a no-brainer. Don't be that guy at the party who only talks about himself. Posting status updates, tweets and pins that narcissistically revolve around your brand only is tantamount to social-media suicide.

The What, Why's & How's about Logos.

Logos. We see them everywhere and you may wonder why you really need one. Here's a good article on what they are, why you should have one, how they should be used and if you should be looking at 
updating yours. 



What is branding?

If you're not sure what branding really is and why a good branding strategy is critical to help grow your business than this introduction into branding will be very helpful.

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