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The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Six branding tips for small business owners

No matter how innovative your small business service or product is, you need to make potential clients aware of it before you can turn it into a success. Marketing is the method that most small business owners use to get the word out about their company, but marketing isn't just about putting a sales message on a postcard and mailing it out to potential clients; marketing is about branding your company so that potential clients have an idea of what to expect when working with you, understand what sets you apart from competitors and can identify your company out of a crowd of others in the industry.

10 Questions to Ask When Designing Your Company's Logo

Great logos are recognizable in a blink. They also should make a lasting impression.

Target hits the bullseye, Nike goes swoosh, and Apple catches the eye.All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales.

We all know greatlogos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem.

5 Branding Tips to Supercharge Your Sales

In business, goodbrandingcreates trust and can make it easier to sell a product to customers. While the brands we choose as customers can be reflections of our beliefs and values, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for.

So, it makes sense that companies that have great branding can generatemore sales. You can improve your own startup's branding by following these five tips:

1. Be consistent.
Regardless of what your startup is about, it needs to be consistent for people to recognize it as a brand rather than a product.

The 12 Principles of Brand Strategy

In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them.

The goal is to stimulate an engaging conversation that allows us to change perception, diagnose expectations and bring clarity to the dialogue.

That’s the essence of developing a brand strategy – the foundation of your communication that builds authentic relationships between you and your audience.

It is by defining your brand strategy that allows you to utilize marketing, advertising, public relations and social media to consistently and accurately reinforce your character.

How To Create A Personal Brand Statement

As a marketer, you manage and promote a brand. As a consumer, many brands promote themselves to you. But there is one brand that you carry with you 24 hours, 7 days a week: your personal brand. 
A recognizable and useful personal brand starts with a brand statement. With a little thoughtfulness and planning, every professional can create their own personal brand statement in four simple steps.
Before we tackle the steps, I’ll answer a few FAQs about personal branding.

What is a personal brand?

Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of brand marketing have remained the same.

What is Branding and Why is It Important?

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day.

Delivering Excellent Customer Service Through Your Social Media Profiles

Without a social media presence, most brands are bound to fail. It's only logical: many individuals spend the majority of their online time on social networks. During this time, they're looking to connect not only with friends, but with brands. They want to learn about the companies with whom they do business and to interact prior to making any purchase decisions.

This means, as a brand, you're required to go above and beyond in order to stand out.Where does it all start? What can you do to ensure your customer experiences on social media networks are positive enough to increase overall business?

Seven Secrets to a Successful Brand

If you think about the most recognizable brands in the world, some of the first things that may come to mind are the logos of Coke, McDonald’s, Google, BMW, etc. Contrary to popular belief, branding isnota logo. Although the logo is the most visible symbol of a brand, it takes much more than just one graphic to build a sustainable brand. The simplest way to define branding is: YOUR REPUTATION. Branding is not what you say you are, it’s what your clients and customers say you are. And it’s not just for the Big Boys.

5 Tips to Build a Strong Brand

In today’s world, your brand is your identity. A strong brand must entertain, educate, and inspire your customers. A great brand represents more than a product—it embodies a company’s core values, which creates an emotional connection between your customers and your brand. This emotional connection is what will drive customers to action. 

According to Forbes contributor,Jerry McLaughlin, “Brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea.
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