If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.
Social Media is no longer a “technology” that we use, it is a cultural shift.
Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.
Perhaps you think it is too costly to budget a professional Social Marketer, or maybe you think posting ridiculous memes or links to articles is not worth the time and money. If you think this way, you are incorrect.
Social Media has replaced traditional media, here are a few reasons why using it to market and advertise matters for business:
From an article by Laura Donovan for Business 2 Community