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5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing field and gives the smaller guys an opportunity to shine in a way the big enterprises simply cannot.

There are a number of reasons why the market will always root for the underdog. As startups and small to medium sized businesses know, they have a lot to gain from a well-planned digital marketing campaign and must make sure every single dollar is put to good use.

If this sounds like you, take a look at these five tips to help compete and work towards a David and Goliath story for your business.

Small Business Marketing Tips

1. Invest in Search Engine Optimization (SEO)
Think of SEO as the word-of mouth of the internet. Regardless of whether you own an e-commerce platform, a brick-and-mortar store, or both, investing in SEO is one of the smartest business decisions you can make to put yourself on the map.

2. Showcase Expertise with Stellar Content
Content creation is a golden opportunity for businesses of all sizes to shine and let the world know what they are made of and what profound value they can provide.Take Firmoo for example. An online store for eyeglasses, they know that their product is typically one where customers like to go to a brick-and-mortar location and physically try it on.

3. Seek out Influencers
Start by brainstorming a list of who might have the strongest impact on your audience. This could be anyone like a blogger, politician, Instagram model, or even another business owner.
We’ve all heard the stats on how important online reviews are these days. Perhaps the most mind-boggling one is that 90 percent of shoppers incorporate them into their purchasing process.
Following a purchase, it is wise to send an email encouraging customers to rate them on the big review sites like Yelp, or with a simple form to fill out regarding their experience.

5. Never Stop Tracking, Analyzing and Improving
Keep a close eye on your targeted keywords as well as content performance so you know how to make your next move. This process is how you see that your money is well spent.

Parting Words
Marketing in the 21st century is a fascinating entity. Never before has there been such precision and trackable information on every single move made by businesses. The best part about it is that budget isn’t nearly as big of a difference-maker as it once was. As a result of all the modern advancements, startups and small and medium sized businesses have a real shot at bringing the competition straight to the big guys. With the right strategy and proper planning, every underdog can make it big.

From an article by Pratik Dholakiya for Small Business Trends

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