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Jon's Tip of the Week - 12/08/2014

Here are some great marketing tips that I found which were originally written by Kathy Yakal for PC.                                                  
In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is key, but which approach to take? The first thing that may pop into your mind is to send out e-mail blasts or hire a consultant. While these are good ideas, there are lots of things you can do on your own that are cheap or free.

Increase visibility in your community.
Join local organizations that provide business networking opportunities, or start your own. Do volunteer work for a large charity. You'd be surprised at the marketing support such activities can bring.

Participate in online marketing groups.
Search Twitter and other social-networking sites for groups meeting to discuss marketing.

Submit information to blogs.
Blog writers are always looking for content for their sites. Target appropriate ones and send them press releases or descriptive e-mails.

Reward existing customers.
Offer an exclusive incentive to your regular customers—only your regular customers. Notify them via e-mail or other contact methods, and direct them to an otherwise inaccessible page on your Web site where the offer appears.

Get your customers to bring in new customers.
Offer an incentive like a discount to customers who get a new customer to make a transaction with your business.
Spruce up your Web site.
Stale sites don't attract business. Fresh, frequently updated Web sites show your customers you're a vibrant and active business. Let users subscribe to get update notices, then update frequently.

Provide free, helpful information to your customers.
Such content should be related to your type of business and can include tips, hints, reviews, and other information that can help drive sales. 
Offer your noncompeting business customers a link exchange.
A link exchange is much like a bulletin board at your business that holds your customers' business cards. The more links your business has to its Web site, the better your search engine placement, and the greater the number of people who see your business's links, the more will visit you.

Use downtime for marketing.
When times are slow, keep employees busy contacting customers. Create e-mail marketing documents your employees can send to individual customers. Personal contact with customers gets results. Mass e-mails are less effective and, given today's e-mail spam filters, may not be seen by many. Go for quality contacts rather than quantity.

Visit your own Web site frequently.
Look for ways it can be improved. Too often, small business Web sites load slowly, are poorly organized, and are difficult to navigate. Fix bottlenecks that impede customers and look for ways to get customers to act. Make sure all links work and lead to up-to-date content. Test campaigns with printable coupons and other incentives. For more tips, see "Build a Better Web Site."

Get active in the online community.
Encourage employees to do the same. Don't spam discussion forums or other social sites, but don't be afraid to use signature lines containing links to your Web site. Establish common-sense rules for yourself and your employees regarding these social-networking and discussion sites, and always strive to be positive and helpful on them.
Check out your suppliers' Web sites thoroughly.
Add links on your site to informative and helpful content on those sites. Many corporate sites offer instructional videos and other material that can inform your customers and lead them back to you, ready to do business.

Get a toll-free phone number.
It makes you look more professional and encourages business—and the fees aren't as high as you might think.
Launch a blog on your site and update it regularly.
Nothing reads "I don't care" like a blog whose most recent entry is very old. Assign this task to employees who can write and spell—an illiterate blog is worse than no blog at all. Introduce people to your company and its staff. Highlight products. Run contests and give away company swag. Announce specials and upcoming product-line changes. Establish a "customer-of-the-month" tradition and do regular write-ups.

Yes, use Facebook and Twitter.
Having a Facebook page may not earn you any new business, but not having one may cause customers to ask why you don't. Take some good pictures of your offices and your employees (unless you'd rather leave those details to your customers' imaginations), or, in some fashion, put a more human face on your company identity.
Visit online marketing sites.
Good Marketing Ideas is an excellent site, with plenty of useful tips. The suggestions here cost little or nothing to implement, and will likely lead you to resources you might never have thought of on your own.

Never surrender.
Getting new and potential customers to notice you is an ongoing—and sometimes uphill—battle, and one you can't ever stop fighting. Pick a new idea every week or two and implement it, no matter how small it is. Call a meeting of employees, order a pizza for lunch, and brainstorm; offer an incentive for ideas you implement. Before long, your marketing will pay off in new sales—and happier, more involved customers.

1 Comment to Jon's Tip of the Week - 12/08/2014:

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get on google new zealand on Tuesday, February 10, 2015 10:52 AM
It is extremely helpful for me. I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information.
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