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Jon's Tip of The week - 11/24/14

Did you know it costs six times more to make a sale to a new customer than to an existing one?

Most businesses that have come to me for marketing help are focused on looking for new customers. That's not a bad idea and it's something you should always be doing but don't ignore the customers you already have.

There are many inexpensive ways to stay in touch with past customers through social media, newsletters and e-mail blasts to name only a few. A personal phone call to a good customer also works wonders. Remember, you don't always have to ask for another order, just saying hi and asking them how they're doing makes an impression and keeps you at the top of their list when a need arises.

Send A Follow-up Offer To Your Customers Immediately After They've Made A Purchase
Your customer just purchased a cooking appliance from your kitchen store. Send them a handwritten note thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to always include an expiration date.

Try collecting some personal information like birthdays, anniversaries, email addresses, etc. and send them a personal note or e-mail on this special day and be sure to thank them for their business.

These are all simple but very cost effective ways to keep your customers thinking about you when they're ready to purchase again. Try it. You'll be glad you did.

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