Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of brand marketing have remained the same.
What is Branding and Why is It Important?
Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.
Do The Research
Brand development is a foundational piece in your marketing communication and one you do not want to be without. In order to perfect the image and message of your brand you must do the research to determine your target audience and how you want to be seen by that audience.
From an article by Laura Lake for About.com