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Answer 10 Questions To Create Your Marketing Plan

Along with business plans, marketing plans are one of the most powerful documents you will ever prepare for your business. Every business needs a marketing plan, and while some of the specifics will vary depending on your type of business and industry, there are some key sections that are universal.

A marketing plan is an essential marketing tool for every small business. Here are the 10 questions that must be answered:

  1. Marketing Strategy: How will your marketing plan support your business goals?
  2. Mission Statement: What are you trying to accomplish, and why?
  3. Target Market: Who are you trying to reach with your marketing activities?
  4. Competitive Analysis: Who are you up against, and where do you rank?
  5. Unique Selling Proposition: What makes your business unique?
  6. Pricing Strategy: What will you charge, and why?
  7. Promotional Plan: How will you reach your target market?
  8. Marketing Budget: How much money will you spend, and on what?
  9. Action List: What tasks do you need to complete to reach your marketing goals?
  10. Metrics: How are you implementing, and where can you improve?

Once you have completed each step, you will have a marketing plan that you can use as a blueprint for your marketing activities in any business.

Excerpted from an article by Alyssa Gregory for

2 Comments to Answer 10 Questions To Create Your Marketing Plan:

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Pedicab NYC on Monday, April 14, 2014 1:00 AM
Thank you for such a fantastic blog about Answer 10 Questions To Create Your Marketing Plan. Where else could anyone get that kind of info written in such a perfect way? I have a presentation that I am presently working on, and I have been on the look out for such information.
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ip3 plastics on Saturday, April 26, 2014 4:42 AM
This is really interesting ..Great site you have here but I was wondering if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really love to be a part of a community where I can get suggestions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!
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