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25 Creative Ways to Use Facebook Cover Photos

Are you using your Facebook cover photo to maximum effect? Here are 25 winning examples of cover photo ideas you can use to make your brand pop.

#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and holidays.  
#2: Promote Trends
Use the cover photo to talk about new trends in your industry and feature new products or related happenings.
#3: Direct Fans to an App
When you launch a new app,  promote it by updating your cover photo. Use arrows or other illustrations that point directly to your  app thumbnail.
#4: Showcase New Products 
If your company is a product-based business, use the cover photo to feature new or seasonal products. Include text with relevant information about the product.
#5: Get Their Mouths Watering
If you’re a restaurant, a catering company or in the food industry, there is nothing more enticing than a photo of one of your mouth-watering dishes.
#6: Promote Your Hashtag
Facebook began supporting hashtags a while ago and some brands have had great success using them. One advantage of the new feature is that it allows brands to track fans’ conversations about the business. You can discreetly feature your hashtag in the bottom right of your cover photo design, or make it the feature.
#7: Promote a Facebook Exclusive or a Fan-Only Incentive
Forty-two percent of users like a brand on Facebook in order to get a coupon or discount (according to a 2013 Syncapse report). So give them what they want!
#8: Celebrate a Milestone
Businesses love to celebrate like-count milestones and anniversaries on Facebook. For these times, use the cover photo as a place to say thanks to your fans or have some fun with your cover photo design.
#9: Produce New Leads
What kinds of leads are you most interested in acquiring? Whatever your goals, you can use your cover photo to encourage people to opt-in or find more information about your brand elsewhere. If you want to encourage your Facebook fans to check out your website or if you want more newsletter sign-ups, use your cover photo to direct users to the appropriate link.
#10: Inspire Action
The cover photo can be an effective tool for motivating fans to take action! Brick-and-mortar stores or online businesses can use the cover photo to encourage fans to check out new products and take advantage of special offers.
#11: Create a Sense of Urgency 
Try uploading a cover photo image and CTA (Call To Action) that are installed for a limited amount of time and then measure the sales that result from it.
#12: Have Some Fun! 
Not every cover photo has to “sell.” On occasion, the photo or image can be just for fun and designed just to encourage engagement.
#13: Establish Authority 
Use your cover photo to showcase an image that represents your brand or features your credentials.
#14: Show What You Do
The cover photo is the ideal place to show your fans what your business does. The more literal you are, the better. This prevents any confusion for users who discover your page for the first time.
#15: Compare Your Business to Your Competition
If you’re in a competitive industry, experiment with a cover photo that shows your company head-to-head with your competition.
#16: Promote Your Other Social Platforms 
If you want more followers on your other social channels like Pinterest, Instagram and Twitter, use your Facebook cover photo to cross-promote other sites. 
#17: Feature a Fan or Customer
Every single day for months, the cookie company Oreo uploaded a new cover photo featuring one of their fans who was celebrating a birthday.
Apply the same idea to your business’s next cover photo design. But instead of featuring a fan or customer every day, feature a new fan once a week or once a month to avoid getting burned out.
#18: Keep it Simple
A simple cover photo idea can attract fans and likes to your Facebook page.
#19: Promote Your Contest
During the back-to-school season, you could update your cover photo to promote a back-to-school–themed photo contest.
#20: Include a Strong Call to Action
Some of the best CTAs are posed as questions. Simply upload a photo you like into an online photo editor like PicMonkey, then use the tool’s text and shapes features to add your CTA into the image.
#21: Advertise a Sale
You can use the cover photo to promote an upcoming sale.
#22: Appeal Exclusively to One of Your Audiences
If your business has an audience you want to speak directly to, use a cover photo to share a message with them. Focus on one of your target audiences.
#23: Show Your Value Proposition
Your business’s value proposition is key to attracting new customers. Use your cover photo toshow off your brand’s value statement.
#24: Feature a New Offering
If your business has an exciting new offering, use your cover photo to let all of your Facebook fans know about it.
#25: Celebrate a Quirky National Holiday
Find out what quirky holidays are relevant to your brand and create cover photos to celebrate the silly days.

Excerpted from an article by Jim Belosic

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