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Why do I need a strategic plan?

At ZAP Marketing Partners, we believe a strategic plan is the work product of a properly designed marketing program. It is where the un-glamorous grunt work is done to achieve ultimate results. This is where research and competitive analysis is conducted to learn all we need to know so that when the creative team gets involved there is a clear road map to guide them. Any other way generates lesser results or worse yet is doomed to total failure. This info is also very helpful when developing new products or considering an acquisition. Remember, the earlier it is included in the process the better your results will be. 
This sounds expensive?    
Over the years we have developed many case studies that clearly illustrate the cost effectiveness of incorporating good marketing and strategic plans. What's expensive is anything you spend that produces little or no returns. Results really are the bottom line. 

We believe so much in our methodology that we have even partnered with some of our customers. That’s putting our money where our mouth is. Ask the other guys if they will take a chance on their work. We doubt it. It’s also why we don’t refer to our customers as clients but partners and why“Partners” is in our name. We really do care more about your success rather than only what’s in it for us.

It costs you nothing to talk . . . so why not call us today?
We would like to make some noise for your business!

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