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5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing field and gives the smaller guys an opportunity to shine in a way the big enterprises simply cannot.

There are a number of reasons why the market will always root for the underdog

Top 13 FREE Website Promotion Ideas

There are many digital marketing methods that business owners and digital marketers can use to promote their brands, products and services through their websites. Some of these are paid advertising and promotion channels that are guaranteed to get you highly targeted results in the shortest span of time. There are however, free online marketing tools that people can use to promote and drive traffic to their websites.

For online entrepreneurs who have minimal resources at their disposal, using free website promotion methods is better idea.

Start the year off right with a business plan.

Before a business is able to commence on its operations, it is important to have some specific details about the business mapped out. This actually varies from size to size as it can be just a few sentences or even take over a hundred pages containing different formal sections, title page and table of content. Basically, a typical business plan has an average page range of 15 - 20 pages and if comprehensive, it should consist of three sections - The business concept, the marketplace and the Financials section.

The 7 Characteristics of Marketing That Gets Results

Even with a lean budget, it is possible to take advantage of marketing initiatives that get results. From traditional advertising to social media, there are literally hundreds of strategies available. Whether you are looking to expand your toolkit or simply want to sharpen the tools you are already using, consider these common characteristics of successful marketing:

Commitment: Few actions are more wasteful than conducting periodic, disconnected, expensive marketing without repetition or effective follow-up.

9 Tips For Developing Your 2017 Sales And Marketing Strategy

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

Five Tips for Better Text-Message Marketing

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique.

But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.

Here are five tips for writing marketing texts that get read and produce results:

1. Be brief and focused.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

25 Content Marketing Tips Every Marketer Needs To Know

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.

To make matters worse, virtually every marketer and business owner have found themselves in a rut trying to create enough content, get the desired engagement, and find interesting ways to innovate.

They’re not alone. Research shows that

10 Benefits of Social Media for Business

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. 

There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. 

The jury has spoken: social media for business is no longer optional.

8 Powerful Reasons You Need to Use Video Marketing

Concepts of marketing along with marketing strategies rapidly are changing. The ability to match the latest trends, finding new ways of promotion of goods and services, is paramount for any business.

Undoubtedly, video marketing is one of the youngest promotion weapons. In general, video marketing is the use of any videos to promote your business. But is it worth considering for your business? Do you have enough reasons to study and apply this promo tool?

So, why does your business need videos?

1. The Ability to Appeal Directly to the Audience
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