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6 More Reasons You Can’t Ignore Social Media Marketing

Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People
What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month?

7 Tips to Successfully Grow Your Business

Like many business owners, I wasn't born to be an entrepreneur, I never planned on running a business, and I most assuredly had no experience in successfully growing one.  However, over the course of my nearly 21 years of business ownership, I have learned a few things that have helped keep the bumps and bruises to a minimum while maintaining double-digit growth year over year. Regardless of the industry you are in, you can be highly successful if you live by these very simple ideologies:

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

72 Marketing Definitions - You pick what you like.

  1. According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  2. Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires.

10 Marketing Tricks From the Pros

Marketing is the lifeblood of any business – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

Here is a list comprised of the top ten, categorized by marketing experts.

Social Media
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base.

11 Simple Tips to Creating An Effective Ad

It is important that business owners understand the basics of writing a good advertisement.

All businesses need promotion. I have seen thousands and millions of dollars wasted on ineffective, poor or outright bad ads—and I want to save you that pain. But most importantly, I want you to expand your business and effective advertising in all its forms is essential.

After all, you need new customers because without them your business will fail. The good news is that the core principles of how to produce a proper advertisement apply to practically anything you may want to use as a promotional tool.

101 Small Business Marketing Ideas

One universal small business goal is to sell your business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can't refuse or find elsewhere.

To this end, one of the smartest things a small business owner can do for his or her business is to take the time to develop a small business marketing plan that will set them apart from the competition.

A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your 

The Role of Modern Marketing in a Business

The Role of Modern Marketing in a Business
 
“There are only two things in a business that make money – innovation and marketing, everything else is cost.”--Peter Drucker
 
According to Drucker, marketing is an essential component for the success of any venture. This may come as a shock to you, but when it’s all said and done, what really matters for any enterprise isnot the products or services you offer, what you do or how you do it.What matters is that you communicate what you have or do in a way that others will take interest in it, buy it, support or join it and most importantly be excited enough to tell their friends about it.

10 Marketing Tricks From the Pros

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.

Here is a list comprised of the top ten, categorized by marketing experts.

SOCIAL MEDIA
1. Boost your posts.

The Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
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