ZAP Marketing Partners - Big Bang Marketing, Advertising & PR
RSS Become a Fan

Recent Posts

How to handle bad online reviews.
9 Sales and Marketing Tips for Startups
9 Sales and Marketing Tips for Startups
What Is Content Marketing?
Can A Business Survive Today Without Marketing?

Categories

Advertising
Branding
Business Development
Jon's Tip Of The week
Marketing
Strategic Planning
powered by

ZAP Blog

How to handle bad online reviews.

Your company just got a negative review on Facebook.  The customer said some pretty terrible things about one of your employees.  Or they complained about a rate increase.   Or they claimed you didn’t call them back fast enough.  Whatever the situation, they’re angry and now YOU look bad.

So what do you do?  How do you do damage control to your online reputation fast?

Here are some proven steps you can take!

Monitor Your Reviews
The first step to make sure that you are monitoring your review profiles and getting a notification whenever someone leaves one.

9 Sales and Marketing Tips for Startups

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

9 Sales and Marketing Tips for Startups

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

What Is Content Marketing?

Useful content should be at the core of your marketing efforts. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing.
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action".
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Can A Business Survive Today Without Marketing?

GETTING THE WORD OUT ABOUT YOUR BUSINESS
The question is, how do you expect potential customers to know about your products and services without telling them about it? Can you really rely on word of mouth and recommendations? Sure, word of mouth is the most powerful form of advertisement, but without product awareness, how is your business made sure to survive?

Without marketing, your potential customers will never know about your business. This is why you have to SHOUT about your business and get the brand out there.

What Is Content Marketing?

Useful content should be at the core of your marketing strategy for any promotional efforts today. Traditional marketing is becoming less and less effective by the minute as social and electronic media is taking over; as a forward-thinking marketer, you know there has to be a better way. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why does my business need an app?

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Almost all – 90 percent – of that mobile-phone time is 

5 Steps To A Strategic Plan

It’s hard to accomplish anything without a plan. Whether you’re coaching a football team, cooking Thanksgiving dinner, or running a small business, you need a strategic plan.

A strategic plan looks at all the things your small business could do and narrows it down to the things it is actually good at doing. A strategic plan also helps business leaders determine where to spend time, human capital, and money.

But, how should small businesses approach strategic planning? There are hundreds of business books dedicated to the topic.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

A Few More Reasons Why Social Media Matters

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.
Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.
Website Builder provided by  Vistaprint