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9 Sales and Marketing Tips for Startups
What Is Content Marketing?
Can A Business Survive Today Without Marketing?
What Is Content Marketing?
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Marketing

9 Sales and Marketing Tips for Startups

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

What Is Content Marketing?

Useful content should be at the core of your marketing efforts. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing.
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action".
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Can A Business Survive Today Without Marketing?

GETTING THE WORD OUT ABOUT YOUR BUSINESS
The question is, how do you expect potential customers to know about your products and services without telling them about it? Can you really rely on word of mouth and recommendations? Sure, word of mouth is the most powerful form of advertisement, but without product awareness, how is your business made sure to survive?

Without marketing, your potential customers will never know about your business. This is why you have to SHOUT about your business and get the brand out there.

What Is Content Marketing?

Useful content should be at the core of your marketing strategy for any promotional efforts today. Traditional marketing is becoming less and less effective by the minute as social and electronic media is taking over; as a forward-thinking marketer, you know there has to be a better way. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

A Few More Reasons Why Social Media Matters

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.
Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.

6 More Reasons You Can’t Ignore Social Media Marketing

Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People
What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month?

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

72 Marketing Definitions - You pick what you like.

  1. According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  2. Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires.

10 Marketing Tricks From the Pros

Marketing is the lifeblood of any business – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

Here is a list comprised of the top ten, categorized by marketing experts.

Social Media
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base.
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