ZAP Marketing Partners - Big Bang Marketing, Advertising & PR
RSS Become a Fan

Recent Posts

9 Sales and Marketing Tips for Startups
What Is Content Marketing?
Can A Business Survive Today Without Marketing?
What Is Content Marketing?
Why does my business need an app?

Categories

Advertising
Branding
Business Development
Jon's Tip Of The week
Marketing
Strategic Planning
powered by

ZAP Blog

Business Development

7 Tips to Successfully Grow Your Business

Like many business owners, I wasn't born to be an entrepreneur, I never planned on running a business, and I most assuredly had no experience in successfully growing one.  However, over the course of my nearly 21 years of business ownership, I have learned a few things that have helped keep the bumps and bruises to a minimum while maintaining double-digit growth year over year. Regardless of the industry you are in, you can be highly successful if you live by these very simple ideologies:

What, Exactly, Is Business Development?

What, Exactly, Is Business Development and how does it relate to my marketing, advertising and sales efforts?

Few times in history have more ambiguous words been spoken.  Ask ten “VPs of Business Development” what is business development, and you’re likely to get just as many answers.“Business development is sales,” some will say, concisely.“Business development is partnerships,” others will say, vaguely.“Business development is hustling,” the startup folks will say, evasively.

What Exactly Is Business Development?

“I do biz dev.”

Few times in history have more ambiguous words been spoken.  Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re likely to get just as many answers.“Business development is sales,” some will say, concisely.“Business development is partnerships,” others will say, vaguely.“Business development is hustling,” the startup folks will say, evasively.

The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of the way physicists seek to explain what, exactly, what is 

4 Personality Types (And How to Sell To Them)

One size does not fit all. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types.

1) Assertive

Assertive personality types are goal-oriented and competitive. Results are more important than personal relationships to these prospects. They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship.

Create A Business Action Plan

Starting to write a business plan for most small business owners or entrepreneurs is like jumping into the deep end of the ocean without a life jacket. They have no idea what to do first, next, or last. However, there is one truth about business plans for starting small businesses. You have to have one in order to be successful.

If you are starting up a business, writing a business plan is usually the way to be successful at your venture. Instead of jumping into a 50-page business planning document, the best course of action is to develop a quick internal document called a business action plan.

How To Create An Effective Business Development Strategy

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework.
The key word is 'Strategy', because you are creating a workable and achievable set of objectives in order to exceed your annual target.

What, Exactly, Is Business Development?

“I do biz dev.”

Few times in history have more ambiguous words been spoken.  Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers.“Business development is sales,” some will say, concisely.“Business development is partnerships,” others will say, vaguely.“Business development is hustling,” the startup folks will say, evasively.

The assortment of varied and often contradictory responses to the basic question of “what, exactly, is business development” reminds me of the way physicists seek to explain what, exactly, is 

How to Create a Unique Selling Proposition for Your Business

The "small" in "small business" can be misleading. Along with employing 60-80% the country's working population, creating almost two-thirds of all new jobs, and contributing trillions of dollars to the economy, small business actually means big numbers.

There are currently around 28 million small businesses in the U.S. today, with over 540,000 new businesses getting started each month. The problem for those just starting out is, with so many small businesses popping up, standing out from the crowd can be a daunting task.

What's More Important -- Product Development or Marketing?

I have had an interesting entrepreneurial career of learning how to combine product development and marketing skills to achieve ultimate business success. This unorthodox trial and error background then led me to form a unique marketing joint venture model in my advertising and design businesses where I would form a partnership and take a risk with some of my clients. 

Ask your marketing firm if they would take a chance on you?

The 6 Best Ways to Build Website Traffic

This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.

InStart Your Own e-Business, the staff at Entrepreneur Press and writer Rich Mintzer explain how to build a dotcom business that will succeed. In this book, you'll find recipes for success, road maps that pinpoint the hazards, and dozens of interviews with dotcom entrepreneurs who've proved they’ve got what it takes to survive in this sometimes fickle marketplace.
Website Builder provided by  Vistaprint