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Advertising

11 Simple Tips to Creating An Effective Ad

It is important that business owners understand the basics of writing a good advertisement.

All businesses need promotion. I have seen thousands and millions of dollars wasted on ineffective, poor or outright bad ads—and I want to save you that pain. But most importantly, I want you to expand your business and effective advertising in all its forms is essential.

After all, you need new customers because without them your business will fail. The good news is that the core principles of how to produce a proper advertisement apply to practically anything you may want to use as a promotional tool.

8 Do’s and Don’ts for More Effective Ad Campaigns

Authors note: This article was written primarily for financial institutions but the advertising principles apply to any business category.

Smart, successful advertising requires more than talent. It requires discipline. You might have a very creative ad, but if doesn’t contain a clear message relevant to the target audience along with a call-to-action, it’s going to miss the mark. Or you might find yourself with a campaign that generates a lot of leads to the website, but very few convert to new accounts.

Search Engine Optimization Tips & Tricks

Search Engine Optimization, known as SEO, is a crucial aspect of building a successful online following. Because there are thousands of businesses competing online in search engines such as Google, Yahoo, and Bing, it is absolutely essential for online businesses to build their websites with SEO in mind. SEO is the foundation for an online marketing strategy, and for your business’s ultimate success. It is also a marketing option that even small businesses can scale and take advantage of.

Top 10 Tips for an Effective Advertising Campaign

It Pays to Advertise
No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investment for your small business; if done poorly, advertising can become a huge money sink.
Despite what you see on “Mad Men,” advertising can be a tricky game. We present 10 important tips to help you plan, execute, and monitor your advertising program.
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