Concepts of marketing along with marketing strategies rapidly are changing. The ability to match the latest trends, finding new ways of promotion of goods and services, is paramount for any business.
Undoubtedly, video marketing is one of the youngest promotion weapons. In general, video marketing is the use of any videos to promote your business. But is it worth considering for your business? Do you have enough reasons to study and apply this promo tool?
So, why does your business need videos?
1. The Ability to Appeal Directly to the Audience
Do you want to be treated individually or just as a part of the crowd? The answer is obvious. Properly mounted videos always present products in a conversation form, creating a sense of individual approach.
2. Selling Goods to the Laziest Buyers
Today’s life is too busy to have time to read long advertising descriptions of products and services. Also, it’s quite boring. The modern customer wants to see the product in action. Actually, in this lies the whole driving force of video advertising.
Video marketing is able to capture a wide audience because it is addressed not only to the eyes but also to the ears of the potential client. Your competitive advantages get double power!
3. Sales Increase
Several studies have shown that the addition of a descriptive video to the product, which is sold on the page, significantly increases sales. Most people are visuals, so they need to see a product/service to be ready to take advantage of it and make a purchase decision.
4. Trust Level Increase
Many consumers are still skeptical about buying products and services on the Internet because of the fear of being cheated. But if you add the overview video, clients will respond to it positively, and probably become your loyal buyers.
Here is another trick. Visiting a website takes a certain time while videos allow increasing the time spent by visitors on the site. Thus, it gets more trust from search engines.
5. Additional Traffic
You significantly increase the audience if use popular video-hosting sites for storage of your video advertisement. Try to write interesting descriptions, adding a link to other websites, products, and contacts to redirect potential customers to you.
If you add a video review of the goods/services – both on your online store/website and information page – there is a chance that millions of users around the world will be able to see it. It’s called viral marketing.
6. Promotion of a Specific Product/Service
Due to the abundance of different online stores, websites, and the huge flow of information on the network, there is a high probability that the client doesn’t remember how and where to buy a particular product. At the same time, most customers who have watched video reviews of products/services better remember them and are more likely to buy.
Modern online marketing is popular and effective for business promotion, but already overloaded. Everyone want to be in the Google top and get all the traffic of contextual advertising, but very few advertisers know how to use videos. Here you get a good advantage over competitors because this type of promotion is not yet fully utilized by entrepreneurs.
7. Higher Effectiveness and the Ability to Reach the Top of Search Issue by Videos
Video links are more attractive and for users and look more credible. That is, people more actively pass by links placed right on videos and below them than by links punt into the text.
Another advantage of video marketing is a relatively free way to the top of the search issue due to the low level of competition.
8. Increased Interaction with Social Media
Social networks are the most powerful advertising platform after TV. Adding video to the store page on social networks, you greatly increase the likelihood that the users share it by themselves.
Video advertising is becoming more and more affordable and widespread due to advanced technologies and globalization of all industries. Given this feature, many advertising companies and studios shifted to the Internet. Creation of commercials for the Internet requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views in a day. This shows the whole point of video marketing: the only creative survive!
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