Internet marketing campaigns are composed of a variety of different elements. To be effective and worth the time and effort involved, online marketing should have all or the majority of these different elements. Let’s discuss what these different elements are and how they fit together to create an effective and lucrative marketing campaign for anyone with a business online.
A website is the first and most necessary component of any online marketing campaign. So write some text, find some images and maybe some audio or video elements. Now, create a website that will give your visitors a clear picture of what your business is all about. It should identify the reason why people would visit your site -- for example, what problem they have that is troubling them. Show the features and benefits of your products and services in a clear and precise manner using bullet points. Some websites have an opt-in box where visitors can sign up for a free sample or newsletter while other sites just sell products directly. These sites look more like brochures or mail order catalogs.
Search engine optimization or SEO is the next element that needs to be considered if you want people to find your website. You need to get the search engines to index your site and to rank it so that you get traffic from their searches. Think of SEO as being like listing offline in the yellow pages.
Email marketing is the next element. It captures the email addresses of people interested in your products so that you can send them more information and get feedback about your products. You can also send them a regular newsletter, new product information and updates, and special promotions. Look upon it as the direct mail of the online world.
You can also include the next element of banner advertising in your internet marketing campaign. Basically you can place banners on other websites to advertise your products for a fee. It can be an effective way of increasing the number of visitors to your site but you need carefully select the sites to advertise so that you attract people interested in your product. Banner ads are like newspaper or magazine ads in the offline world.
Press releases are another element that you can use to write a story about your business, products, services or your website. These should be newsworthy and designed to attract people’s attention. There are lots of sites that specialize in press releases.
Blog marketing is also an important element. You can host a blog to post comments, share your opinions or make announcements. Blogs are good because you can get reader feedback in the form of comments. You can also use forums to help market your website.
Article or content marketing is the last element you need to consider. Basically you write articles that contain information relevant to your products and services and publish them on article directory sites. Because people are always looking for content for their websites and blogs your articles are picked up and republished around the internet. Article marketing can therefore increase your website traffic for very little cost. It also has a targeted audience because your articles are written with specific information about your products and services.
From an article written by G. Lathan