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Jon's Tip of the Week - 12/22/2014

As we are in the hustle and bustle of this holiday season and approaching the beginning of a new year we want to wish you all a wonderful Christmas with a very happy and prosperous new year.

The new year is a great time to consider making some changes for your business and how to strengthen your brand with a new logo is one place to start. A lot has been said about the value of a logo and there is much trepidation in most companies about if and when a logo should be changed or updated.

Always remember: “A new logo should be a symbol of change, not only a change of symbol.”  If you're not willing to make some positive changes throughout the company, a new logo won't accomplish anything.

Another point to consider is that when you do launch a new logo it takes some serious promotional dollars, time and effort to make that new image known. Don't begin the process until you're ready to make the commitment.

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