As a marketer, you manage and promote a brand. As a consumer, many brands promote themselves to you. But there is one brand that you carry with you 24 hours, 7 days a week: your personal brand.
A recognizable and useful personal brand starts with a brand statement. With a little thoughtfulness and planning, every professional can create their own personal brand statement in four simple steps.
Before we tackle the steps, I’ll answer a few FAQs about personal branding.
What is a personal brand?
Personal Branding: The practice of packaging one’s goals, values, and strengths in a way that can be easily understood, leaving a positive, distinguishable, and memorable impression. Think of your personal brand as more than just what’s on your resume. According to Forbes, “Your personal brand is all about who you are and what you want to be known for.” Forbes went on to also tell its readers, “Why leave your professional reputation to chance, when you can be your own PR guru and manage your image?” At the end of the day, your personal brand tells your coworkers, friends, future employers, and the rest of the world who you are and what makes you uniquely valuable as a person.
Why is your personal brand important?
Whether you are applying for a job or looking to be promoted, a strong personal brand ensures that your unique value is visible above the crowd. When you work with other smart, ambitious, and talented people, your personal brand is the tool you can use to stand out.
An important thing to keep in mind is that today your personal brand is not only visible to the people around you but also the vast world of social media. Stacey Macri, a Global Talent Development Consultant for ExactTarget, says “One piece of advice is to make sure the brand you create online is consistent with the brand you’re working to create for yourself in your career. Social media puts your brand on a platform, so use it to help you amplify your brand in a positive way—and think hard about what you post and don’t post.”
In addition, Megan Marrs of The Muse tells us, “Employers will Google you before they even invite you to an interview. (Your current employer probably has an eye on what you’re doing, too.) And when you interact with people, both online and offline, they’ll build up an image of who you are over time.”
How do I create a personal brand statement?
With all of this in mind, it’s time to follow these four steps to creating your personal brand statement.
Ready to test it out? Print out a brand statement worksheet and give it a try!
When it comes down to it, it’s up to you to believe in the value you add to your organization or the experience and talent you have to help a future organization. You must be the one to convince those around you that you are or could become an asset to the group. Once you do that, networking and sharing your value with others will help you maintain and heighten your success for the future.
From an article by Hilary Givens for Exact Target Marketing Cloud