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50+ Ways to Market Your Business

As a small business owner you are strapped for cash and time, but you understand the importance of marketing. One of the biggest challenges you face, however, is coming up with compelling marketing ideas. And so, to help you lure in more customers (and their dollars), consider this list of over 50 simple and affordable ways to market your business:

  1. Host an open house to share your new business
  2. Create and send out mailers to your target market (include a coupon)
  3. Advertise in the yellow pages 
  4. Advertise in local coupon books
  5. Start collecting email addresses and send out frequent email campaigns with useful information or coupons. Consider using these  free or cheap email partners.
  6. Set-up a business  Facebook page and use it
  7. Set-up a  Google+ account and use it
  8. Set-up a  LinkedIn profile to promote your business
  9. Set-up a  Twitter account and send out promotions and useful info to your customers and followers
  10. Create a  Groupon (or a deal-a-day) promotion
  11. Wrap your car or use vinyl lettering to advertise your business
  12. Create a website  yourself using a free or low cost online website design and hosting partner.
  13. Create a blog  for your business and post relevant articles and tips
  14. Create a weekly or monthly e-newsletter
  15. Create a wacky promotion (like spend $25 and get a dozen chocolate dipped strawberries)
  16. Set-up  referral relationships with other relevant businesses
  17. Network. Consider joining a local small business association or the  Better Business Bureau
  18. Run a friends and family promotion
  19. Set-up a customer-oriented competition to earn free product (whoever eats the most donuts in one minute gets free personal training for three months)
  20. Sponsor a good cause or a local event
  21. Go door-to-door and pass out flyers or coupons
  22. Go car-to-car and pass out flyers or coupons
  23. Throw your own product party or have friends and family host a product party on your behalf
  24. Advertise your business on local bulletin boards
  25. Get your website found by Google using  SEO techniques
  26. Use  Pay-Per-Click advertising on certain keyword searches
  27. Set-up a “refer-a-friend” promotion and reward your existing customers
  28. Create a  brochure
  29. Create a  business cards
  30. Teach a local class offering tutorials and education around your business topic or area of expertise
  31. Start cold-calling (also referred to as  prospecting)
  32. Attend a tradeshow and network with other vendors
  33. Host a booth at a relevant tradeshow and prospect for customers
  34. Set-up a storefront with  Etsy to sell handcrafted goods
  35. Become an  Ebay seller and integrate it into your business
  36. Set-up an  Amazon storefront to sell new or used product
  37. Advertise for free on  Craigslist
  38. List your products on  Overstock.com
  39. List your products on  Ecrater.com
  40. Write an article surrounding a topic close to your business and submit it to other sites or blogs (referred to as  article marketing)
  41. Set-up a  link exchange on your site for legitimate, non-competing businesses (You list their site and they list your site -- this will help with SEO)
  42. Start  commenting on other people’s blogs to boost your SEO
  43. Search for  forums around topics relevant to your expertise or business and begin posting and commenting (don’t be over bearing though)
  44. Create a  customer rewards program to inspire repeat business
  45. Show appreciation to customers via email campaigns, social media comments, rewards, thank you notes or coupons
  46. Display your brand by creating t-shirts, hats, mugs…etc. You can use sites like  cafépress.com to help with this
  47. Create a  memorable logo using free or affordable online providers
  48. Barter  with other businesses for free advertising (you give free products/services and they promote your business)
  49. Put a coupon on the back of your business card
  50. Create a  Unique Selling Proposition for your business and use it throughout your marketing
  51. Run a  SWOT analysis to better understand your competitors and competitive landscape -- then adjust your marketing accordingly
  52. Give away free product to get customers interested (if you are a catering business ask a local business if you can set-up a food truck and offer free lunch for their customers)

From an article by Mindy Liliquest for About.com

1 Comment to 50+ Ways to Market Your Business:

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ip3 plastics on Saturday, May 03, 2014 6:30 AM
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