There are many ways to improve the marketing of your business. No matter what kind of company you have, there are effective ways to promote it that can bring you more publicity and customers. Let’s look at a few tips for getting the word out about your business.
Be an Active Networker
We have all heard about the importance of networking, but many businesses don’t take advantage of this to the fullest extent possible. Attend as many business-related meetings in your area as you can. Make yourself a familiar presence so that people know what you have to offer. It’s also often beneficial to travel a bit to attend regional tradeshows and conventions pertaining to your industry.
Give Away Gifts and Promotional Items
Giving away free samples of your product is a way to introduce people to your brand. You can also give away promotional products that are imprinted with your logo and company information, such as key tags, t-shirts, pens and other items. The more widely circulated your company name is, the better your return on your marketing dollar. Promotional products offer a popular means of marketing that is budget-friendly and highly effective.
Develop a Strong Online Presence
Whether your business is online or brick and mortar, you can use online marketing and social media to stay in touch with your customers and prospects. You can do this in a way that suits your business goals. At the very least, you should have an appealing and informative company website. Having a Facebook page, Twitter account or LinkedIn profile can help you reach a wider audience. Another efficient way to stay in touch with people is to create an email list.
Get Creative with Your Marketing Tactics
The best marketing tactics are often unusual ideas that people think up themselves. This will depend on the type of business you have and the target market you’re targeting. When it comes to giving things away, for example, the best promotional items will not be the same for college students, stay-at-home moms and retirees.
Some of the creative marketing strategies that to consider include:
Once you start giving it some thought, you can come up with many innovative marketing ideas. While it’s good to use several diverse methods, it’s also best to focus on one or two at a time. That way, you learn how to get the most out of one technique before launching something new in your marketing arsenal.
From Creative Guerilla Marketing