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3 Annoying Social-Media Mistakes Need to Avoid

Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts -- or even insensitive, potentially offensive posts -- you could be guilty of sending your followers packing.

1. Only talking about your products and services. 
By now, this one should be a no-brainer. Don't be that guy at the party who only talks about himself. Posting status updates, tweets and pins that narcissistically revolve around your brand only is tantamount to social-media suicide. You'll quickly come off as too corporate, self-serving and disconnected from your customers and their needs. An exodus of followers is sure to, well, follow. Try the  80/20 rule where 80 percent of the content you post should address your customers' problems and only 20 percent should be about your company and what you do.

2. Not playing (sharing) well with others. 
Instead of tweeting repeated promotional messages about your products and services, make an effort to retweet, share and pin your followers' content often. Also exchange friendly, conversational tweets with your followers, particularly those who are significant influencers within your industry. Doing so can encourage a sense of community within your social networks, boost your brand exposure and help you earn your followers' trust. Share like a champ on Facebook and Pinterest as well by sharing follower posts and pins that are relevant to topics your target market cares about. 

3. Posting insensitive content about sensitive subjects.
One of the fastest ways to get people trash-talking your brand over social media is to post poorly-timed, offensive remarks about sensitive topics, especially those that are political in nature and inspire strong emotions. Fashion designer Kenneth Cole has been guilty of this more than once. Most recently, the designer and self-described "frustrated activist" published a tweet that made light of the "boots on the ground" comment U.S. President Barack Obama and Secretary of State John Kerry used in reference to potentially deploying ground troops in Syria. The crass remark instantly ignited a firestorm of angry backlash reply tweets that continue to pile up.

Excerpted from an article written for Entreprenuer by Kim Lachance Shandrow

3 Comments to 3 Annoying Social-Media Mistakes Need to Avoid:

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SEO Arizona on Saturday, October 05, 2013 12:08 AM
Nicely written information in this post, I prefer to read this kind of stuff. The quality of content is fine and the conclusion is excellent. I have to say that the news here was the most complete that I found anywhere. I am definitely bookmarking this to come back and read later
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social marketing companies on Tuesday, October 08, 2013 4:28 AM
Mistakes that you have shared, I am going to take care of them. For me, these mistakes were important to know as I want to increase my site’s rankings.
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Social Media Marketing on Monday, November 11, 2013 4:54 AM
Awesome article it gives informative tips to us i really appreciate your blog i hope you would post some more blog for us.thanks for sharing.
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