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Can A Business Survive Today Without Marketing?
What Is Content Marketing?
Why does my business need an app?
5 Steps To A Strategic Plan
10 Laws of Social Media Marketing

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Can A Business Survive Today Without Marketing?

GETTING THE WORD OUT ABOUT YOUR BUSINESS
The question is, how do you expect potential customers to know about your products and services without telling them about it? Can you really rely on word of mouth and recommendations? Sure, word of mouth is the most powerful form of advertisement, but without product awareness, how is your business made sure to survive?

Without marketing, your potential customers will never know about your business. This is why you have to SHOUT about your business and get the brand out there.

What Is Content Marketing?

Useful content should be at the core of your marketing strategy for any promotional efforts today. Traditional marketing is becoming less and less effective by the minute as social and electronic media is taking over; as a forward-thinking marketer, you know there has to be a better way. 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why does my business need an app?

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Almost all – 90 percent – of that mobile-phone time is 

5 Steps To A Strategic Plan

It’s hard to accomplish anything without a plan. Whether you’re coaching a football team, cooking Thanksgiving dinner, or running a small business, you need a strategic plan.

A strategic plan looks at all the things your small business could do and narrows it down to the things it is actually good at doing. A strategic plan also helps business leaders determine where to spend time, human capital, and money.

But, how should small businesses approach strategic planning? There are hundreds of business books dedicated to the topic.

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

A Few More Reasons Why Social Media Matters

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.
Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers.

6 More Reasons You Can’t Ignore Social Media Marketing

Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People
What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month?

7 Tips to Successfully Grow Your Business

Like many business owners, I wasn't born to be an entrepreneur, I never planned on running a business, and I most assuredly had no experience in successfully growing one.  However, over the course of my nearly 21 years of business ownership, I have learned a few things that have helped keep the bumps and bruises to a minimum while maintaining double-digit growth year over year. Regardless of the industry you are in, you can be highly successful if you live by these very simple ideologies:

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

72 Marketing Definitions - You pick what you like.

  1. According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  2. Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires.
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